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Shortcodes are dynamic placeholders that automatically insert relevant information into your workflow emails. They help personalize your messages and ensure accurate information is always included. Short codes are formatted as {{entity.attribute}} and must be surrounded by {{}} to be translated to a dynamic value.
After adding shortcodes to a message template, preview it with a quote to make sure they work as expected

Available Shortcodes by Trigger

Specific shortcodes are only available for certain triggers based on what data is available at that stage of the customer journey.
  • Quote Sent / Quote Requested
  • Quote Booked / First Event Start / Last Event End

Lead Information

ShortcodeDescriptionExample
{{lead.first_name}}Lead’s first nameJohn
{{lead.last_name}}Lead’s last nameDoe
{{lead.full_name}}Lead’s full nameJohn Doe
{{lead.email}}Lead’s email addressjohn@example.com
{{lead.company_name}}Lead’s company nameAcme Inc
{{lead.phone}}Lead’s phone number+1 234-567-890
{{lead.city}}Lead’s cityNew York

Company Information

This is information about your company
ShortcodeDescriptionExample
{{company.name}}Company nameAcme Inc
{{company.contact_email}}Company contact emailcontact@acmeinc.com
{{company.contact_phone}}Company contact phone number+1 234-567-890

Quote Information

ShortcodeDescriptionExample
{{quote.amount}}Quote amount$1,500.00
{{quote.event_start_date}}Quote event start dateMay 1, 2025
{{quote.event_start_time}}Quote event start time10:00 AM
{{quote.event_end_date}}Quote event end dateMay 2, 2025
{{quote.event_end_time}}Quote event end time10:00 PM
{{quote.event_address}}Quote event address123 Main St, Anytown, USA
{{quote.guest_count}}Quote guest count10
{{quote.number_of_days}}Quote number of days2
{{quote.number_of_staff}}Quote number of staff2
{{quote.number_of_resources}}Quote number of resources2
{{quote.expiration_date}}Quote expiration dateMay 30, 2025
{{quote.service_duration_hours}}Service duration in hours4

Shortcode Availability Matrix

Shortcode CategoryQuote RequestedQuote SentFirst Event StartLast Event End
Lead--
Company
Quote--
Booking--
Ready to become a shortcodes power user? Check out our Helper Functions for additional features like default values and more.